Mortgage lead types
Every product has its own borrower, its own questions and its own best channel. Pick the type you want more of; each page explains what the lead looks like when it reaches you and how to get it, as a managed campaign or pay per lead.
Residential
Purchase leads
First-time and move-up buyers in your region, reached before the offer, with down payment, income type and target city captured on the form.
See the pageRefinance leads
Homeowners with equity and a renewal or a reason to restructure, screened on the first question and delivered with amount owed, goal and timing.
See the pageHELOC leads
Homeowners who want to use their equity without breaking the first mortgage: renovators, investors, consolidators and business owners.
See the pageDebt consolidation leads
Homeowners carrying cards, loans and lines who have never thought of their mortgage as the way out, delivered with what they owe and own.
See the pageSecond mortgage leads
Equity behind a first mortgage the borrower will not break: renovations, tax bills, consolidation and business cushions, with balance and value captured.
See the pagePrivate mortgage leads
Borrowers who need a private lender or MIC: bruised credit, hard-to-prove income, tight timelines, delivered with the situation before you dial.
See the pagePower of sale leads
Homeowners with equity and a deadline, reached with respect, delivered with the arrears, the equity and the date to one broker.
See the pageReverse mortgage leads
Homeowners 55 and over looking at their equity, reached with plain language and delivered with age and goal, never with promises.
See the pageCommercial and specialty
Commercial mortgage leads
Investors and owners buying or refinancing income property: five units and up, mixed use, plazas and owner-occupied buildings.
See the pageMLI Select leads
Investors and developers pricing rental buildings of five units or more who are asking about the points program and longer amortizations.
See the pageBusiness funding leads
Owner-operators who need equipment, working capital or a loan against property they own, for the products you are permitted to arrange.
See the pageLand and construction leads
Self-builders, small builders and lot buyers at the planning stage, with lot, budget, builder and timeline captured.
See the pageNot sure which fits your market? Book a free strategy call or read how it works.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.