HELOC leads
Homeowners who want to use their equity, not sell their house, delivered with their reason and timing.
A home equity line of credit is one of the easiest conversations a broker can have, when the homeowner already knows they want one. The hard part is finding those homeowners before their bank does. Our HELOC campaigns reach people who have equity and a reason to use it, ask them what the money is for, and deliver the inquiry to you alone.
- Owners only, screened on the first question
- Reason for the funds included with every lead
- Exclusive, never resold
HELOC leads, in 40 seconds
Who actually wants a HELOC, why most of them never ask their bank, and what the inquiry looks like when it reaches you.
The HELOC borrowers we reach
Renovators
Kitchens, basements, additions. Usually mid-career homeowners with ten or more years in the house and equity to spare.
Investors
Homeowners using equity for a rental property down payment or a second property. Often repeat clients once you have done one deal.
Debt consolidators
Carrying credit card or loan balances they want to fold into one lower payment. Price-sensitive, fast to decide.
Business owners
Self-employed homeowners who want a credit line as a cushion. Need a broker who knows how to document their income.
Get them through a managed Facebook campaign or pay per lead. See also refinance leads and private mortgage leads.
Questions brokers ask us
Who is a good HELOC lead?
A homeowner with meaningful equity who wants access to it without breaking their first mortgage: renovations, a rental property down payment, paying out high-interest debt, or a cushion for a business. The form asks what the money is for, which tells you how to open the call.
How do HELOC leads differ from refinance leads?
A refinance lead wants to change the mortgage itself. A HELOC lead usually wants to keep the mortgage and add a line of credit. The ads and forms are built differently for each, which is why we offer them as separate lead types.
Do these work outside Ontario and BC?
Yes. HELOC demand follows home equity, and there is plenty of it in Alberta, Quebec, Manitoba and the Atlantic provinces. The messaging changes by region and we build for yours.
Can I get HELOC leads on a pay-per-lead basis?
Yes. Pick the province or cities and we deliver exclusive HELOC inquiries as they come in. Or run it as a managed campaign under your own name.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.