Bridge loan leads
Homeowners whose purchase closes before their sale does, delivered to you alone.
Bridge loan leads are homeowners who bought a new home before their current one finished selling, and who now have a gap between two closing dates. The need is specific and the deadline is fixed, which makes these some of the most time-sensitive inquiries a broker gets. Our campaigns reach them while the gap is still open, and every inquiry is exclusive to you.
- Homeowners with a purchase and a sale out of step
- Both closings are what the conversation starts from
- Exclusive and never resold
Bridge loan leads, in 37 seconds
What the gap between two closing dates looks like, and why the first call matters.
The gap between two closing dates
A bridge covers the days between the day money leaves for the new home and the day it arrives from the old one. Everything about the lead is built around that gap.
Purchase closes
The new home. The money is due on this date.
Bridge period
The homeowner owns both homes and needs short-term money until the old one closes.
Sale closes
The old home. Proceeds repay the bridge.
On the buying side
When the new home closes, where it is and how much of the purchase is covered. A bridge works with the lender providing the new mortgage, so this side tells you who to call.
On the selling side
Whether the sale is firm or still conditional, when it closes, and how much equity is in the old home. This is the side that decides if a bridge is possible.
The form is built around those two sides: province and city, the two timelines, and the equity behind the sale.
What to be careful about
Most lenders want a firm, unconditional agreement of purchase and sale on the old home, the agreement on the new one, and a payout statement or draft sale ledger from the lawyer. If the old home is listed but not yet sold, the borrower may be steered to a private lender, and the cost goes up. Say so on the first call, before they have been counting on a bank.
Ads never promise a bridge, an approval or a cost. Where a bridge is not available, private mortgage leads covers the other route. The buying side is the same conversation as purchase leads.
Get them through a Google campaign, which catches the borrower searching under a deadline, or pay per lead. Built by Amplify Leads, month to month with no long contracts.
Questions brokers ask us
What is a bridge loan lead?
A homeowner who is buying a new home before their current one has finished selling, so the two closing dates do not line up. They need short-term money to cover the gap, and they usually need it on a date, not eventually.
Does a bridge loan need a firm sale?
Usually, yes. Lenders typically want an unconditional agreement of purchase and sale on the home being sold, with conditions waived, plus the agreement on the home being bought. A home that is listed but not sold is much harder to bridge, and the options there tend to be private lenders at higher cost.
How long does a bridge loan last?
Short. It is repaid from the sale proceeds when the old home closes, so terms run from a few days to a few months, depending on the lender. We do not quote a term on the ad, because the lender sets it.
Is this the same as a private mortgage lead?
Not quite. A bridge is defined by the situation, two closings out of step, and is often arranged by the same lender providing the new mortgage. When the borrower has no firm sale, the file can move to a private lender, which is covered under private mortgage leads.
Can the ads promise a bridge loan?
No. Whether a bridge is available depends on the lender and the file, so the ads never promise approval or a cost. Where your province requires it, your brokerage name and licence details go on the ad.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.