Mortgage leads in Alberta
Exclusive campaigns for RECA-licensed mortgage brokers and associates in Calgary, Edmonton and beyond.
Mortgage leads in Alberta are simpler in one way and trickier in another. There is no land transfer tax, so the closing-cost conversation is shorter, but RECA's advertising rules are strict about names. Amplify Leads runs mortgage marketing in Alberta for brokers and associates through Facebook, Instagram and Google ads, with leads exclusive to you and never resold. Below: what an Alberta file costs and needs, and how Calgary and Edmonton differ.
- No land transfer tax, so a different buyer conversation
- Brokerage name built to RECA's ad guidelines
- Exclusive and never resold
Alberta mortgage leads, in 43 seconds
What an Alberta file costs to register, and how Calgary and Edmonton campaigns differ.
An Alberta mortgage file at a glance
Here is what an Alberta purchase costs at the Land Titles Office and what you need to work it. No tax line, which is the point.
Registration on the file
- Land transfer tax
- None
- Registering the transfer
- $50 plus $5 per $5,000 of value
- Registering the mortgage
- $50 plus $5 per $5,000 of principal
- Each extra title on a transfer
- $15
- Applies from
- 20 October 2024
What the broker needs
- Licence to deal in mortgages
- RECA mortgage broker licence, unless exempt
- Licence classes
- Mortgage associate and mortgage broker
- Brokerage name in ads
- As on the licence, not abbreviated
- Team names
- No Brokerage, Company or Inc.
Sources: Government of Alberta Land Titles fee schedule and registration page, RECA licence and advertising guidelines pages. The mortgage fee runs on every mortgage registered, so it also applies to refinance, HELOC and second mortgage files. Alberta has announced Land Titles fee changes since the 2024 rate, so check the current schedule.
Calgary or Edmonton: where to aim your campaign
They are both Alberta, and they are not the same market. CMHC's numbers show the same direction with different details, and the campaign should follow.
| Measure | Calgary | Edmonton |
|---|---|---|
| CMHC outlook, February 2026 | Starts expected to decline from record highs. Rising vacancy should slow rent growth. | Starts expected to decline moderately as inventories stay high and population growth slows. |
| CMHC supply report, first half of 2026 | Total starts down more than 20%. Rental starts down more than 30%, yet almost 60% of all starts. | Total starts down 20%. Softer rental apartment conditions eased rental starts. |
| Campaign focus | Purchase, investment property and commercial enquiries from owners of rental and mixed-use property. | Purchase, renewal and debt consolidation from established homeowners. |
Sources: CMHC Housing Market Outlook (10 February 2026) and Housing Supply Report (published 10 September 2026). The campaign focus row is our recommendation, not a CMHC finding. CMHC also expects Prairies sales and construction to stay above historical averages.
Outside the two big cities, farm mortgage leads and land and construction leads suit rural Alberta. Foreclosure in Alberta goes through the courts, so distressed-owner ads are worded differently from Ontario's power of sale, covered under power of sale leads.
How Alberta mortgage broker marketing works with us
Choose a managed Facebook and Instagram campaign under your name, or pay per lead. The campaign form asks for name, phone, email, province and city, how much they have saved and when they want to buy. Ads never promise a rate or an approval.
The company behind this site is Amplify Leads, based in Toronto and working with brokers across Canada. It is month to month with no long contracts. See how it works, browse other provinces, or book a free strategy call.
Questions brokers ask us
Does Alberta have a land transfer tax?
No. Alberta charges Land Titles registration fees instead. A transfer of land costs $50 plus $5 for every $5,000 or part of the value, and registering a mortgage costs $50 plus $5 for every $5,000 or part of the principal. Those rates apply to submissions received on or after 20 October 2024, and Alberta has announced other Land Titles fee changes since, so check the current fee schedule before you quote a number.
Who needs a RECA licence to work on mortgages in Alberta?
Anyone who deals in mortgages for another person for compensation, or presents themselves as a mortgage broker, needs a mortgage broker licence from RECA unless an exemption applies. Exemptions include banks, credit unions, treasury branches, loan and trust corporations and insurers, along with their employees, and lawyers practising law. Within the licence, RECA recognizes mortgage associates, who work for a brokerage, and mortgage brokers.
What does RECA require in a mortgage ad?
RECA's advertising guidelines call for the brokerage name exactly as it appears on the brokerage licence, not abbreviated, and displayed at least as large as other identifiers. Team names cannot use words such as Brokerage, Company or Inc., and the word Mortgage can only appear when followed by team or group. We build ads to those guidelines, and you should confirm the current version with RECA before launch.
Are Alberta foreclosure leads the same as Ontario power of sale leads?
No. Power of sale is Ontario's process. Alberta lenders go through the courts, so a distressed-owner ad is worded differently and should never promise to stop a foreclosure. Our power of sale leads page covers the Ontario version.
How do I get Alberta leads from Amplify Leads?
A managed campaign under your own name, or pay per lead. Leads are exclusive to you and never resold, and it is month to month with no long contract. Book a free strategy call and we will pick Calgary, Edmonton or both.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.