Mortgage leads in New Brunswick
Exclusive borrower inquiries in Moncton, Saint John and Fredericton, in English and, where it fits, French.
Mortgage leads in New Brunswick are borrowers across three small cities and a lot of rural land, in a province that regulates marketing as well as brokering. We run Facebook, Instagram and Google campaigns for brokers here, and every inquiry goes to you alone and is never resold. The one thing to settle first is whether you are licensed with FCNB.
- Exclusive to you and never resold
- Moncton, Saint John and Fredericton, English or French
- Month to month, no long contracts
New Brunswick, in 40 seconds
Three markets, English or French campaigns, and what to confirm with FCNB before any ad runs.
The three markets a New Brunswick campaign covers
Most of the province's borrowers sit in three places. A campaign can run in one, or link all three.
Moncton
The commercial hub of the southeast, and a city where English and French communities share the same streets. The natural first stop for a bilingual campaign.
Saint John
The port city on the Bay of Fundy. Plenty of established homeowners, so renewal and refinance angles sit well here.
Fredericton
The capital, with government and university employment. A steady source of purchase inquiries and first-time buyers asking the same few questions.
English and French campaigns
New Brunswick is officially bilingual, and some borrowers would prefer to deal with a broker in French.
We can build a French version of an ad and landing page. The condition is simple: someone has to answer the call in French. A French ad that sends the borrower to an English-only conversation is worse than no ad.
English campaign
The default for most brokers. One ad set, one landing page, your brokerage name on every ad.
Campagne en français
Pour les courtiers qui servent leurs clients en français. Même modèle : exclusif, jamais revendu.
Ask for the French option on the strategy call.
What FCNB means for your marketing
The Mortgage Brokers Act is administered by FCNB, with Rule MB-001 covering licensing and ongoing obligations, including advertising. FCNB has said that marketing mortgage brokering to New Brunswickers can count as carrying on business in the province, and that lead generation beyond name and contact details counts as brokering. That matters when leads come from a campaign run outside the province.
Two more points from FCNB's guidance. A paid referral has to be disclosed to the borrower, and ads can only use the name on your licence, with the brokerage you act for. Check Part 8 of the guidelines to Rule MB-001 for the exact wording.
For buyers, New Brunswick charges a real property transfer tax of 1 per cent of the greater of the price and the assessed value. Camps and cottages near the Fundy and Northumberland coasts bring cottage mortgage leads, and out-of-province buyers add investment property work.
See how exclusive pay per lead works, or the managed campaign model, and browse the other province pages. Built by Amplify Leads, a Toronto-based agency serving brokers across Canada, month to month with no long contracts.
Questions brokers ask us
Do I need an FCNB licence to run mortgage ads aimed at New Brunswick?
Probably, yes. FCNB lists promoting, advertising or marketing mortgage brokering services to New Brunswickers as a factor in carrying on business in the province, and licensed individuals and brokerages must follow the Mortgage Brokers Act and Rule MB-001. Passing on only a name and contact details is treated differently. Confirm your position with FCNB.
What can I do with leads from outside New Brunswick?
FCNB has said that out-of-province hub or access desk processes must have every activity that counts as mortgage brokering done by a licensed individual. If you are not licensed in New Brunswick, the safe use of a lead is to forward the contact details to someone who is.
Do ads need to be in French?
Not by any rule we can point to for a broker's own ads. New Brunswick is officially bilingual, and French-language campaigns are an option where your market and your own service language support them. We would not run a French ad for a broker who cannot take the call in French.
What does the real property transfer tax mean for a buyer?
It is 1 per cent of the greater of the transfer consideration and the assessed value, paid when the deed is registered. Buyers ask about it on the first call, and their lawyer confirms the figure.
Can the ads promise a rate or an approval?
No. The Act prohibits false, misleading or deceptive advertising, and our ads promise no rate, approval or outcome. Your brokerage name goes on them as the rules require.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.