Mortgage leads in Quebec
Campaigns built in French first, with an English version beside it, delivered to you alone.
Mortgage leads in Quebec are borrowers who answered an ad or form asking for help with a purchase, a renewal or a refinance, and in most of the province they expect to be addressed in French. We build mortgage marketing for Quebec brokers around that fact: the ad, the form and the follow-up in French, an English version where it helps, and every inquiry exclusive to you and never resold. Mortgage broker marketing here is supervised by the AMF, and the file itself runs differently from the rest of Canada.
- French-first ads and forms, English alongside
- Purchase, renewal and refinance borrowers in your area
- Exclusive and never resold
Quebec mortgage leads, in 38 seconds
The same ad and form in both languages, and the Quebec terms to know before the first call.
What the campaign says, in both languages
Quebec borrowers see the French version. Your English-speaking clients in Montreal, Laval, Gatineau and the Eastern Townships may prefer the other column. Both versions say the same thing.
Ad headlineYour mortgage renews this year. Talk to a broker first.
Ad headlineVotre hypothèque vient à échéance cette année. Parlez d'abord à un courtier.
Ad headlineBuying your first home? Get your options explained.
Ad headlineUn premier achat? Faites-vous expliquer vos options.
ButtonRequest a call back
ButtonDemandez qu'on vous rappelle
FormPhone number
FormNuméro de téléphone
FormCity
FormVille
FormHow much have you saved for a down payment?
FormQuelle somme avez-vous épargnée pour la mise de fonds?
FormWhen do you want to buy?
FormQuand souhaitez-vous acheter?
Sample wording only. The questions mirror a typical purchase lead form (name, phone, email, city, savings, timing). None of it promises a rate or an approval.
The French language rules, stated carefully
The Charter of the French Language requires commercial publications to be in French, whatever the medium. The language office treats websites as covered, and Bill 96 added that another language can be offered only if the French version is available on terms at least as favourable. In plain terms: a Quebec-facing ad and its landing page cannot be English-only.
That is why we recommend a French-first or fully bilingual build. Details such as trademarks, signs and the size of your business have their own rules, and we are not your lawyer, so confirm them with the OQLF or counsel. On the regulator side, the AMF supervises mortgage brokerage in Quebec, and firms must use their name and title in all their advertising. Put your brokerage name on every ad.
How a Quebec file differs
Your leads will use these words. Know them before the first call.
- Hypothec hypothèque
- Quebec is a civil law province. What the rest of Canada calls a mortgage is a hypothec, registered against the property. A borrower who says "hypothèque" and a borrower who says "mortgage" mean the same product.
- Notary notaire
- Real estate closings and hypothec deeds are signed before a Quebec notary, not a real estate lawyer. The notary checks title and handles the deed and the funds. Leads often ask who they need to hire, and the answer is a notary.
- Welcome tax droits de mutation
- The land transfer duty is billed by the municipality after the purchase, which is why buyers call it the taxe de bienvenue. It is not the "land transfer tax" of other provinces, and it arrives as a separate bill, so a buyer who ignored it can be caught short.
- Hypothecary recourse recours hypothécaires
- Quebec has no foreclosure and no Ontario-style power of sale. A lender who is not paid gives prior notice, then can sell, ask for a judicial sale or take the property in payment. For borrowers in arrears, see second mortgage leads and private mortgage leads.
Which borrowers to go after
Most Quebec brokers start with purchase leads and mortgage renewal leads, because renewals come due on a calendar you can plan around. Refinance leads and investment property leads suit the plex market in Montreal, Quebec City and Sherbrooke, where a buyer often lives in one unit and rents the others. If you finance larger rental buildings, see CMHC multi-unit leads. CMHC raised its operating expense benchmarks for MLI Select applications from 8 June 2026, and the reduction was largest in Quebec, so check the numbers before you promise anyone a loan size.
You get them through a managed Facebook and Instagram campaign under your name or pay per lead. See how it works, book a call, or browse every province we cover. The company behind this site is Amplify Leads, month to month with no long contracts.
Questions brokers ask us
Do my ads and landing page have to be in French?
In practice, plan for it. Section 52 of the Charter of the French Language requires commercial publications to be in French, whatever the medium, and the Office québécois de la langue française treats websites as covered. Bill 96 added that another language can only be offered if the French version is available on terms at least as favourable. Rules around trademarks and signs have their own detail, so confirm your own situation with a lawyer or the OQLF before launch.
Who regulates mortgage brokers in Quebec?
The Autorité des marchés financiers (AMF), which issues the mortgage brokerage certificate. Brokerage firms must use their name and title in all their advertising. A real estate brokerage permit from the OACIQ may also be required in some cases, so check which applies to you.
Can I run the same campaign in English and French?
You can run both, but French should not be a trailing translation. A French-first campaign with an English version for those who want it is the safer build. Both should carry the same offer, the same brokerage name and the same form questions.
What does a Quebec closing change for the conversation with a lead?
The file closes at a notary, not a lawyer, and the security is a hypothec registered on title. The borrower also receives a bill for the welcome tax from the municipality after the purchase, which catches buyers who budgeted only for the down payment and notary fees. Raise it early.
Does Quebec have power of sale?
No. Quebec uses hypothecary recourses under the Civil Code: sale by the creditor, judicial sale or taking in payment, started by a prior notice registered on title. That is why we do not point Quebec brokers to our Ontario-style power of sale page.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.