Toronto mortgage leads
Exclusive borrowers from the City of Toronto and the 905, delivered to you the moment they apply.
Toronto mortgage leads are borrowers in the GTA who have asked a mortgage professional to call them about a purchase, renewal or refinance. Amplify Leads finds them for Toronto brokers and agents with Facebook, Instagram and Google ads that run under your name, and every lead is exclusive to you and never resold. Below: why Toronto leads are harder to work than leads anywhere else in Ontario, how we split the GTA by city, and what to expect on the first call.
- Exclusive to you, never resold
- Separate ad sets for Toronto and each 905 city
- Instant lead alerts so you call first
Toronto mortgage leads, in 44 seconds
Why the GTA is different, and the three things that decide whether a Toronto lead turns into a deal.
Why Toronto mortgage leads are harder to convert
Toronto has more buyers than any other market in Canada, and more banks, brokerages and agents chasing them. That changes what a good lead looks like. These are the four problems we see most with GTA lead generation, and how each campaign is set up to avoid them.
- Shared leads go cold fast
- The same borrower gets three or four calls in an hour and stops answering. Our leads are exclusive to you and never resold, so you are not racing other brokers for the same person.
- One GTA campaign wastes budget
- Toronto, Brampton and Markham respond to different ads. We give each area its own ad set and audience, then move the budget to whatever books calls.
- Slow callbacks lose the deal
- A Toronto buyer is usually filling out more than one form. The lead reaches you instantly with an automatic text to the borrower, so you can call within minutes.
- Generic ads attract tire-kickers
- The form asks for the area, the timeline and how much they have saved, so you can see who is ready before you dial.
The GTA markets we run, city by city
One ad for the whole GTA rarely works. This is where we would start in each area, as a campaign focus to test and not a promise of volume.
City of Toronto
Condos, first-time buyers and renewals dominate. Expect closing-cost questions, because buyers here pay two land transfer taxes.
Mississauga
Large, mixed market with townhomes, condos and move-up buyers. Works well as its own ad set.
Start with: purchase, refinance, debt consolidation
Brampton
A fast-growing market where self-employed income comes up often, so the income conversation matters from the first call.
Start with: self-employed, purchase, second mortgage
Markham and Richmond Hill
Higher home values and established equity, which suits refinance and equity conversations.
Start with: refinance, HELOC, investment property
Vaughan
Detached homes, business owners and investors. Private and bridge files come up more often here.
Start with: private mortgage, bridge loans, investment property
Durham and Halton
Pickering, Ajax, Oshawa, Oakville and Burlington. Buyers priced out of the city, so purchase and renewal campaigns fit.
What Toronto borrowers ask on the first call
Three questions come up in almost every GTA conversation, so it helps to have the answers ready before you dial.
"What will closing cost me?"
Toronto buyers pay Ontario's land transfer tax and the City's municipal land transfer tax on top, and first-time buyers can claim a refund on each. The details are on our Ontario mortgage leads page.
"How much can I actually afford?"
With GTA prices, the stress test and the down payment decide most purchase files. Leads from our form already tell you their savings and timeline, so you can start with real numbers.
"Can you beat my bank's renewal offer?"
Renewal letters land every month across the city. A renewal campaign reaches homeowners before they sign it.
Every ad carries your brokerage's authorized name and FSRA licence number, as Ontario requires. Ads never promise a rate or an approval.
How Toronto mortgage lead generation works with us
Choose a managed Facebook and Instagram campaign or Google ads under your own name, or pay per lead. We build the ads, the form and the follow-up texts, and the leads go straight into your CRM or phone. Everything is month to month with no long contracts.
The company behind this site is Amplify Leads, based in Toronto and working with brokers across Canada. See how it works, read our guide on how to get mortgage leads, compare all of Ontario, or book a free strategy call.
Questions brokers ask us
Where do Toronto mortgage leads come from?
Ours come from Facebook, Instagram and Google ads that run under your name and send borrowers to a short form. Someone in Scarborough looking at a first condo or a homeowner in Etobicoke with a renewal letter fills it in, and the lead goes straight to you. Nothing is bought from a list or a lead marketplace.
Are the leads shared with other Toronto brokers?
No. Every lead from your campaign is exclusive to you and never resold. Shared leads are common in the GTA because there are so many agents to sell them to, and it is the main reason a Toronto lead can feel cold by the time you call.
Can I target only part of the GTA?
Yes. A campaign can cover the City of Toronto, the 905, or a short list of cities such as Mississauga, Brampton, Markham and Vaughan, each as its own ad set. Narrower is not always cheaper, so we usually test a few areas first and move budget to the ones that book calls.
How fast should I call a Toronto lead back?
As fast as you can, ideally within minutes. Toronto buyers usually fill out more than one form, so the first broker to reach them has the advantage. We set up an instant text and alerts so you know the moment a lead arrives.
What does it cost to get mortgage leads in Toronto?
It depends on the area, the lead type and the season, so we do not publish prices. You can run a managed campaign or pay per lead, month to month. Book a free strategy call and we will tell you what to expect for the part of the GTA you want.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.